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With this ebook you will learn:

  • Tips for making the most of translation and localization
  • Mistakes to avoid along the way
  • How to execute your personalization strategy to meet the needs of today's digital travelers


The Traveler’s Digital Journey: 22 Translation and Localization Tips for Improving Personalization 

(And 6 Mistakes to Avoid Along the Way)

Search, email, mobile sites, websites, mobile apps, social media, and travel sites; the modern traveler is distracted and connected. As a result, brands that bring together the most holistic travel experience, from planning to purchase to departure, during the trip itself, and to the return and feedback for the next trip, in the voice and language of their customers’ preference, will be the brands that ultimately succeed in today’s globalized travel and hospitality industry. Are you in or are you out? 

About Lionbridge

State-of-the-art global training and development solutions from Lionbridge both enlighten and empower your audiences to use, sell and support your company’s products and services.

Using our innovative cloud technology platforms and our global crowd of more than 100,000 professional cloud workers, we provide detail-critical business processes, including translation, online marketing, global content management and application testing solutions, that ensure global brand consistency, local relevancy and technical usability across all touch points of the customer lifecycle. 

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