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In this whitepaper, you’ll learn to avoid five potential roadblocks concerning:

  • Internationalization strategies and teams
  • Global privacy and security
  • In-the-wild, automation, and in-market user experience testing


Universal Usability: Why Internationalization Testing is the Key to Global Success

Customers’ increasing hypermobility is leading to new methods of testing. Internationalization should be top of mind, but are you making these common errors?

There are many reasons why technology vendors aim to reach markets beyond their borders. No matter what, brand and user experiences must behave consistently worldwide—and internationalization presents an opportunity to not only become truly global, but to build a better application in the process. 

Read this whitepaper to learn how internationalization works, the skills and tools required for the process, and why it's become the new standard of testing.

About Lionbridge

Lionbridge enables more than 800 world-leading brands to increase international market share, speed adoption of products and effectively engage their customers in local markets worldwide. 

Using our innovative cloud technology platforms and our global crowd of more than 100,000 professional cloud workers, we provide translation, online marketing, global content management and application testing solutions that ensure global brand consistency, local relevancy and technical usability across all touch points of the customer lifecycle.