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To be effective, it must be done right. You need relevant tactics, impactful content, consistent global branding, and perhaps most important of all, efficient operations. After all, you have to show marketing ROI to prove your success.


As a marketer, you understand the importance of providing a seamless global customer experience. But with an increasing number of touchpoints, heaps of content, and unique buyer behavior in each market, it’s a huge undertaking. You need to:


Develop the framework you need to deliver global customer experience

Localize for maximum impact:
84% of people are more inclined to purchase when information is presented in their language.

Maintain consistency in all markets:
62% of companies centralize localization management to provide a more consistent user experience.

Tailor your tactics by region:
Only 36% of industry leaders say their model for expanding in new markets is scalable.

A Marketer’s Guide to Global Customer Experience Management

An overview of the team, tools, and processes you need to effectively manage the integration of customer experience and localization

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About Lionbridge

Lionbridge enables more than 800 world-leading brands to increase international market share, speed adoption of products and effectively engage their customers in local markets worldwide. Using our innovative cloud technology platforms and our global crowd of more than 100,000 professional cloud workers, we provide translation, online marketing, global content management and application testing solutions that ensure global brand consistency, local relevancy and technical usability across all touch points of the customer lifecycle.

  • Manage the marketing localization process efficiently and effectively
  • Develop and implement a global SEO strategy
  • Select the right translation method for your content
  • Build the linguistic and creative tools you need to produce global content


By reading this guide, you’ll learn how to: