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"B2B Manufacturing Content Marketing 2016: Benchmarks, Budgets, and Trends

We partnered with CMI and MarketingProfs to research how the manufacturing industry is looking at content marketing in 2016. Get the report to learn about manufacturing brand’s content marketing tactics, benchmarks, success metrics, budgets, trends, challenges and more.

How manufacturing companies content marketing budgets compare to their overall marketing spend.

Content Marketing Budget

In this report, you’ll learn about the following and more:

How content marketing success is measured and what metrics are important to manufacturers.

Content Marketing Success

How marketers at manufacturing companies describe their top 5 content priorities and challenges.

Content Marketing Challenges

How the strategy and mission statement are documented by manufacturing brands.

Content Marketing Strategy

We surveyed close to 4,000 marketing professionals at many of the manufacturing industry’s leading brands.