High Volume, Short Turnaround: Making Translation Work in Retail

A guide for those responsible for quality, turnaround and cost to evaluate and improve translation processes.

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About Lionbridge‚Äč

Lionbridge enables more than 800 world-leading brands to increase international market share, speed adoption of products and effectively engage their customers in local markets worldwide.

Using our innovative cloud technology platforms and our global crowd of more than 100,000 professional cloud workers, we provide translation, online marketing, global content management and application testing solutions that ensure global brand consistency, local relevancy and technical usability across all touch points of the customer lifecycle.

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A constant pressure to execute multiple small but high-volume projects on short timelines.

Have little time to implement new practices to handle the volume, even though these practices could lead to higher quality translations.

The need to combine process and technology in order to relieve the pressure on the translation function.

By reading this guide, you’ll learn:

  • How to manage volume, priorities and requirements
  • About the the translation assets that minimize human error and preserve your brand
  • About the Lionbridge translation model for retail

 

As a product or marketing manager in retail, you need a large volume of content in multiple languages in order to deliver packaging, brochures, signage and point-of-sale materials for hundreds of products per month. You may face obstacles such as: