Creating a Global Website

In this presentation you will learn:

Does your content speak in one voice across languages? Cody Crnkovich, Head of Platform Partners & Strategy at Adobe Marketing Cloud, teams up with Lionbridge Chief Technology Officer, Seth Gottlieb to discuss the power of customer experience in a consumer-driven climate and the challenges of creating, launching, and managing a multilingual website.

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  • How data can help you personalize your content to resonate with your audience
  • The keys to a great customer experience
  • The three main issues with source content
  • The right tools (and people) to help execute your localization strategy without having to rework your plan

This recording is from the 2017 Global Marketing Symposium, hosted by Lionbridge on March 9, 2017 at The State Room in Boston, MA.

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