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By watching this webinar you’ll learn:

 

Growing Your Global Brand: How to Develop and Deliver Your Global Digital Strategy

Gain useful insights into managing the complexities of strategy, content and marketing execution in multiple languages.

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To be effective, it must be done right. You need relevant tactics, impactful content, consistent global branding, and perhaps most important of all, efficient operations. After all, you have to show marketing ROI to prove your success.

 

Develop the framework you need to deliver global customer experience

About Lionbridge

Lionbridge enables more than 800 world-leading brands to increase international market share, speed adoption of products and effectively engage their customers in local markets worldwide. Using our innovative cloud technology platforms and our global crowd of more than 100,000 professional cloud workers, we provide translation, online marketing, global content management and application testing solutions that ensure global brand consistency, local relevancy and technical usability across all touch points of the customer lifecycle.

Manage content localization with an efficient workflow

Shorten translation review cycles with close collaboration and communication.

Tailor content to fit unique buyers' journeys

Content consumption differs by region; adapt plans accordingly.

Develop a holistic digital experience


Connect people, content, processes, platforms, and outcomes.

  • How to deliver an engaging digital experience through a content-focused approach
  • Differences in buyer's journeys and preferences around the world
  • The framework you need to roll out your digital strategy globally

In order to successfully grow your global brand while catering to multilingual buyers, you must: