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The Ins and Outs of Doing Business in Québec

Learn the nuances of Canadian French to connect with a Québécois audience on an inherent level.

[Webinar]

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Communication between businesses that speak entirely distinct languages presents obvious challenges. But localizing for a language that’s spoken in several countries—in this case, French—is another thing altogether. 

This webinar covers the fundamentals you should know before targeting Quebec, including:

An introduction to Québec’s language laws and market

Why localize for Québec French and what content should be translated

The marketing mix this audience responds to

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Reaching over 20% of Canada’s population

As a bilingual country, Canada has unique language requirements. Doing business in Quebec, whose primary language is French, adds yet another layer of complexity. 

Subtle differences between Metropolitan and Canadian French have marketers paying attention, not just to observe strict laws, but to establish genuine connections with Quebec. With a population of over 8 million, the Quebec market is not an opportunity to miss.

About Lionbridge

Lionbridge enables more than 800 world-leading brands to increase international market share, speed adoption of products and effectively engage their customers in local markets worldwide. 

Using our innovative cloud technology platforms and our global crowd of more than 100,000 professional cloud workers, we provide translation, online marketing, global content management and application testing solutions that ensure global brand consistency, local relevancy and technical usability across all touch points of the customer lifecycle.